2024 B2B SaaS Performance Metrics

The 2024 SaaS Performance Metrics Benchmark report highlights several examples of metrics that exhibited decreasing revenue growth efficiency trends in 2023 as measured by customer acquisition and expansion efficiency metrics including Blended CAC Ratio, New CAC Ratio, CAC Payback Period, and Net Revenue Retention. Sales and Marketing expenses were reduced across the board from the 2022 benchmarks report and 2023 growth rates were lower across the board.