Top 7 Metrics for a Chief Marketing Officer

What are the top metrics for a Chief Marketing Officer to use when presenting to the board of directors and in a Quarterly Business Review. Dave "CAC" Kellogg and Ray "Growth" Rike discuss the below top 7 CMO metrics during this episode:

• Marketing Sourced Pipeline Generation

• Marketing Sourced Pipeline Conversion

• Day 1 Pipeline Coverage

• Demand Generation Cost per Opportunity

• Brand Awareness

• Website Visitors

• Sales CSAT

Dave recently wrote a detailed blog article on this topic which can be read by clicking here.

"CAC" is a huge fan of the phrase "Marketing creates pipeline that closes" and dives into the detail of the top Marketing metrics during this episode.