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The Service Titan S-1

with the Metrics Brothers

ServiceTitan, a vertical SaaS company for the trades recently filed their S-1 and went public on December 12, 2024. Dave "CAC" Kellogg and Ray "Growth" Rike discuss many details regarding the S-1 including the basic enterprise value creating performance metrics and some very interesting aspects of the IPO structure.


During this episode, Dave and Ray discuss several aspects of the S-1 and IPO measured against industry benchmarks including:


  • ARR Growth Rate

  • Rule of 40

  • Net Dollar Retention Rate

  • CAC Payback Period

  • Gross Margin

  • S&M as a percentage of revenue

  • R&D as a percentage of revenue

  • ARR per FTE

  • Revenue breakdown by category (Subscription, Gross Transaction Value, Services)

  • Down round from last rounds of funding as a private company

  • Compounding IPO Ratchet

  • Different classes of stock and voting rights


One of the sources of information used for this episode was the Meritech Capital S-1 breakdown which can be read here.

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