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Scaling SaaS from $1M to $20M ARR - ICONIQ Growth Report

with the Metrics Brothers

CAC and Growth discuss the recent Scaling SaaS from $1M to $20M ARR ICONIQ Growth report that provides a long term view on the performance metrics benchmarks that SaaS companies exhibit at granular stages of growth including $5M, $10M, $15M and $20M ARR.


Benchmarks covered include:


  • Enterprise Five Benchmarks (Median and Top Quartile)

  • Growth Plateau Challenges started at $25M ARR

  • New Logo Growth

  • Operating Expense Trends

  • Annual Contract Value Growth by Stage

  • New ARR vs Expansion ARR

  • ARR per FTE

  • Burn Multiple


The ICONIQ Growth "Scaling SaaS from $1M to $20M ARR" Report provides unique insights and perspectives on the benchmarks that define success as measured by both the top quartile and median benchmarks for the 107 private SaaS companies that are included in this research.

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