Pipeline Financial Return Measurements

How do B2B SaaS leaders measure the financial returns on pipeline generation? Seems like a simple question, but one with several options that Dave "CAC" Kellogg and Ray "Growth" Rike discuss on this week's SaaS Talk™ with the Metrics Brothers.

Pipeline Generation Return on Investment - an important measurement topic for B2B SaaS executives that Dave "CAC" Kellogg and Ray "Growth" Rike discuss on this week's SaaS Talk™ with the Metrics Brothers.