Klaviyo S-1 Metrics Breakdown

On this episode, Dave "CAC" Kellogg and Ray "Growth" Rike discuss four SaaS metrics from the Klaviyo S-1 including:

• Annual Recurring Revenue (ARR)

• CAC Payback Period

• Gross Revenue Retention (GRR)

• Net Revenue Retention (NRR)

This conversation covers many of the nuances of SaaS metrics and uncovers the lack of a standard way that even the best companies define and calculate SaaS metrics