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KeyBanc Capital Markets 2024 SaaS Benchmarks Report

with the Metrics Brothers

KeyBanc Capital Markets in partnership with Sapphire Ventures recently published their 2024 SaaS Metrics Benchmark report. During today's episode, Dave "CAC" Kellogg and Ray "Growth" Rike dive into this years highlights including:


  • Growth Rates

  • Net and Gross Revenue Retention

  • Rule of 40

  • Go-to-Market Organization Ratios

  • Marketing Strategies and Productivity

  • Human Capital Efficiency

  • Valuation Multiples - By Growth Rate


If you are a SaaS executive, employee or investor this episode is a great listen!

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