ICONIQ Growth 2024 Marketing Budgets and Productivity Report

Marketing budget and productivity benchmarks are hard to find, so when Dave "CAC" Kellogg and Ray "Growth" Rike first saw the ICONIQ Growth Marketing Budget and Productivity Report - they knew it was a great topic for this episode of SaaS Talk with the Metrics Brothers.

During today's episode, Dave and Ray discuss several critical Marketing Planning, Budget, and Productivity benchmarks including:

• Marketing budget as a percentage of Revenue

• On-line versus off-line spend

• Program vs People budget allocation

• Online Marketing spend by channel

• Off-line Marketing spend by program

• Outsourcing and Agency spend by program type

• Marketing efficiency benchmarks

• Pipeline contribution sources

If you are a B2B SaaS Chief Marketing Officer, Chief Financial Officer or CEO, this episode is chalked full of great data, insights and ideas for 2025 and beyond...