Customer Lifetime Value to CAC Ratio

with the Metrics Brothers

Dave "CAC" Kellogg and Ray "Growth" Rike discuss the Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC) Ratio - a metric many consider the ultimate compound metric that investors love.

During this episode topics covered include:

How to calculate Customer Lifetime Value
How to calculate Customer Acquisition Cost
Benchmarks for LTV:CAC Ratio and the translation to Rate of Return
Primary input variables and predictive indicators to optimize LTV:CAC Ratio

If you have ever heard of the LTV:CAC Ratio or just are interested in some of the details and finer points from CAC and GROWTH - this is a entertaining and information episode!