Benchmarkit 2024 SaaS Performance Metrics Benchmark Report

with the Metrics Brothers

Benchmarkit recently published their 2024 SaaS Performance Metrics Benchmark Report based upon 936 B2B SaaS companies participation. Dave "CAC" Kellogg and Ray "Growth" Rike discuss the recent trends and insights.

SaaS Metrics and the corresponding benchmarks discussed include:

2023 Growth Rates
2024 Planned Growth Rates
CAC Ratio (Blended, New and Expansion)
CAC Payback Period
Net Revenue Retention
Sales and Marketing expenses as a % of Revenue
ARR per Employee